'Vlam Gods' was a campaign for the fire department of Ghent, that referenced the city's history and in particular the famous 'Lam Gods' painting, while showcasing the diversity of jobs in our fire brigade.

The campaign started in April 2025 and was reported on by VRT, AVS and Het Laatste Nieuws. The campaign won 'Best External Communication Campaign', during the 2026 Kortom Awards.